Shein activates tool that recommends looks based on local climate

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Shein activates tool that recommends looks based on local climateand this is already available to many users in 2025. The novelty appears directly in the brand's app, and uses geolocation data and weather forecasts to suggest clothes compatible with the temperature, humidity and even specific conditions such as rain, wind or intense sun.

In practice, the feature works like an automatic "personal stylist": you open the app, allow access to your location, and Shein's system shows you suggestions for clothes that match the weather in your city - all with direct links to purchase. It's a much smarter and more practical shopping experience.

How does the climate suggestion tool work?

The tool is integrated into the Shein app for both Android and iOS. After the latest update, the function appears as a personalized banner right on the home screenwith phrases such as "Get ready for today's cold" or "Light looks for your city's heat".

By tapping on the banner, the user sees a selection of pieces divided by:

• Current temperature and forecast for the day
• Humidity level and thermal sensation
• Suggested occasions (work, outing, party, home office)
• Complementary pieces, such as accessories and shoes

A Shein activates tool that recommends looks based on the weather dynamically, i.e. the suggestions change throughout the day as the weather changes.

Do you need to download anything else?

No. The feature is built into the Shein app itself. To access it:

1. Update the app to the latest version
2. Allow access to your location (when the app requests it)
3. Go to the home screen and look for the "Look of the Day" or "Weather and Style" section
4. That's it - the suggestions are now visible

You can filter the options by gender, style, body type or even price range. And of course: all the pieces listed are available for immediate purchase.

Who is this function useful for?

For everyone who finds it difficult to choose what to wear - especially on days when the weather is unstable. The feature helps anyone:

• You want practicality and agility when putting together an outfit
• No time to think about combinations
• You're going on a trip and want to bring the right clothes for the climate of your destination
• She likes stylish looks, but with ready-made suggestions

It's also a way of avoiding regrets: by buying clothes that match your city's climate, you'll be more likely to wear them.

Shein activates tool in all regions?

The tool is already active in several cities in Brazilespecially capital cities and metropolitan regions. As the functionality depends on the local weather forecast, the feature tends to work better in places with more accurate weather coverage.

In more remote areas or those with an unstable GPS signal, the recommendation may not appear as often, but the trend is for the tool to gradually expand.

Is it possible to customize the suggested styles?

Yes, Shein allows you to indicate your preferences in the app itself. In the account settings, you can select styles such as:

• Casual
• Minimalist
• Streetwear
• Romantic
• Elegant
• Sports

As a result, the looks recommended based on the weather also take into account your favorite style. In other words, if it's cold, the app might suggest an urban-style jacket or a more delicate blouse, depending on the profile you've chosen.

Is Shein investing in fashion technology?

Clearly, yes. The activation of this tool is part of a larger strategy to offer more personalized shopping experiencesusing artificial intelligence, machine learning and real-time data.

In addition to weather recommendations, the app already has functions such as:

• Virtual tasting with augmented reality
• Recommended size based on your history
• Automatic combinations with previously purchased parts
• Push alerts on local trends

A Shein activates tool that recommends looks based on the weather as a step beyond the simple sale: it becomes part of the consumer's routine.

Does this influence impulse purchases?

Yes, and the company knows it. When the user sees a suggestion that fits in perfectly with their current mood and personal style, the buying decision is accelerated. This increases conversion within the app, but can also be a trap for those who don't control their budget well.

The tip is: use the resource as inspiration, but filter with awareness. Avoid buying just for the moment and always analyze whether that piece will be of real use in your closet.

Can you use the function when traveling?

Yes, one of the most interesting points is that by allowing the app to locate you in real time, the tool starts to suggest looks based on your location. city where you are - or where you are going.

If you're traveling, just open the app in the new location and let Shein do the work of showing you what suits the climate of the area. It's useful both for those who forgot to bring something and for those who want to shop with more intention.

Is it worth using this function?

It's worth it, especially if you often feel lost when putting together outfits on very hot, cold or rainy days. A Shein activates tool that recommends looks based on the weather precisely to make everyday life easier and the choice of clothes smarter.

Of course, it's no substitute for common sense and self-knowledge about what looks good on you. But for those looking for practicality, it's a modern, functional resource in line with the brand's style.

See also: Shein app: Transform your closet for free with Shein's trial offer

May 17th, 2025