Amazon Shopping hides coupons in little-used categories

Want to secure coupons?

Yes, it's true: the Amazon Shopping hides coupons in little-used categories as a way of stimulating purchases in niches with low demand. This strategy is not openly disclosed by the company, but has been noticed by attentive users, who have started to notice automatic discounts when browsing less popular sectors on the platform, such as gardening, stationery, vegan supplements, thread organizers, among others.

The mechanism is simple: the fewer views a category receives, the greater the chance of a coupon or surprise promotion being activated there, as a kind of commercial bait. And the most interesting thing is that these coupons almost never appear on the main banner. They are only released when you visit certain products or apply specific filters.

Why is Amazon Shopping hiding coupons?

It's not about hiding in the negative sense - it's a marketing strategy that creates a "discount hunting game". When consumers get curious and explore less-trafficked parts of the store, they end up discovering good opportunities and, as a result, moving categories that were previously sitting idle.

It's a clever way of increasing the stock turnover of stranded products, while offering real advantages to those who scavenge the most. In other words Amazon Shopping hides coupons as a way of rewarding the most engaged users, those who don't just search for cell phones and electronics.

How do I find these hidden coupons?

This is where the secret comes in. To find these hidden coupons, you need to browse more actively and strategically:

1# Access little-visited categories such as gardening, cleaning accessories, supplies for exotic pets, hand tools, scrapbooking products or air conditioning.
2# Use the app Amazon Shopping, which displays these promotions more easily than the website.
3# Filter products by "Limited time discount" or "Coupon available" - these filters reveal pages that hide coupons automatically applicable at checkout.
4# Visit different products within the category - often the coupon only appears after opening the page for a specific item.
5# Look out for the green "R$ coupon..." or "10% at checkout" stripe that appears below the price.

These promotions change constantly, so it's best to do a different search every day. A product that is at full price today may show an exclusive coupon tomorrow when accessed again.

Example of categories that frequently hide coupons

Users report finding hidden coupons in the following sections:

• Gardening accessories (gloves, shovels, pots)
• Cables and wire organizers
• Specific LED lamps (such as amber or UV light)
• Heavy-duty cleaning products (plungers, removers)
• Paints and brushes for walls
• Automatic feeders and drinkers for pets
• Less conventional maternity items (hand pumps, teething necklaces)
• Car and trunk organizers
• USB-C socket and extension adapters

These are items that don't usually appear on bestseller lists, but which hide generous discounts - sometimes of R$20, R$50 or even 30% off the original price.

Can I use more than one coupon per purchase?

It depends on the type of coupon. The Amazon Shopping coupons hidden in less popular categories are generally of the "automatic" type, applied directly at the checkout. If you have another general coupon (such as those sent by email or made available on the app banner), in some cases the system allows you to add the two together - as long as they are not restrictive.

But most of the time, the system automatically chooses the best discount and applies the most advantageous one for the consumer. So always check the final screen before completing the purchase.

Why don't these coupons appear for everyone?

Amazon also uses artificial intelligence to personalize coupons. This means that two users may see different prices for the same product, depending on their browsing history, interests and regions.

In other words: the more you explore unusual categoriesthe greater the chance that the system will understand that you are interested in these items and start showing you more related hidden coupons.

It's similar to the "recommended products" mechanic, but focused on specific promotions. Those who browse more often are rewarded with targeted offers.

Do these coupons expire?

Yes. Most are valid for a short period of time, between 24 and 72 hours. As these are dynamic coupons, which appear to relieve stock of certain products, they disappear as soon as the item's sales target is reached.

So there's no point in saving the link for later. If you see a good coupon, take advantage of it right away. These discounts may not come back any time soon - and are often limited to a small number of units.

Are these categories worth exploring?

Absolutely. Many people save money by buying items they need, but which were overpriced in physical stores. And since shipping is usually free for Prime subscribers, exploring categories that are rarely accessed can become a smart shopping habit.

In fact, many users report that they have started making wish lists with only "strange" or "off the radar" products, precisely to keep track of price fluctuations and hunt for coupons that appear out of nowhere.

A new way of shopping: more curious, more advantageous

The consumer of 2025 is becoming ever more attentive - and also more demanding. And Amazon Shopping seems to know this, betting on strategies that reward curiosity. Hiding coupons in less-accessed categories is one such way of creating engagement and loyalty.

It's not about playing tricks, but encouraging users to explore the platform more and discover offers that aren't out in the open. This values those who have patience and look beyond the obvious.

So, if you're the type who likes to hunt for good prices and surprises, it's worth taking some time out of your day to browse the app's "forgotten" categories. You never know when a secret coupon might turn an ordinary product into an irresistible purchase.

See also: Booking.com activates travel mode with personalized offers by destination

May 16, 2025